CO129-454 - Acting Governor Claud Severn - 1919 [4-6] — Page 341

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THE TRADE or South CHINA.

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above all things that the Allied trade with South China should be developed rapidly as we are certain it can be developed by the employment of modern methods. In the competition which lies ahead, enterprise coupled with effici- ent organisation is the combination which will mean success, and, in our own line, we claim that we can provide both of those essentials.

“IT PAYS TO ADVERTISE."'

THE

Publicity Bureau for South China,

HONGKONG.

Publicity Bureau for South China,

c/o E. A. M. WILLIAMS, Esq.,

Secretary,

CHAMBER OF COMMERCE,

HONGKONG.

To all Allied Manufacturers, Merchants and Traders who wish to extend their business connections in South China we would commend the following facts:-

1. Our Organisation embraces Hongkong and the four great Provinces of Kwong Tung, Kwong Sai, Yunnan and Kuei Chau.

2. The population within this area numbers approx-

imately 50 millions.

3. We are in constant communication, and have established business relationship, with nearly 100 Chinese newspapers.

4. We can give reliable information regarding cir- culations and the classes among which the papers circulate.

5. We can quote the lowest advertisement charges, either in sterling or Hongkong currency for any one paper, or series of papers; charges far below any which the individual advertiser would be called upon to pay.

6. We have a thoroughly competent Chinese staff, including a number of well-trained and highly paid Chinese scholars so that we can undertake, and guarantee, any translation work.

7. We have a properly revised and thoroughly up- to-date list of the names and addresses of 50,000 Chinese traders. It is highly improbable that